Transparency in labeling, convenience for foodies, and marketing to millennials top the list as we take a sneak peak into 2015 global food and beverage trends.
Are you finalizing your export marketing plan for the coming year? Let’s take a look at some of the global food and beverage trends experts are predicting to help you stay ahead of the competition. Innova Market Insights has put together a list of the top food and beverage trends for 2015 and beyond, including:
• Transparency in Labeling. Consumers, retailers, industry and regulators are all driving more transparency in labeling, including a move to clearer and simpler product claims and packaging.
• Convenience for Foodies. Home cooking driven by the latest cooking shows and food bloggers is driving demand for a greater choice of fresh foods and
ingredients for cooking from scratch.
• Marketing to Millennials. Millennials, consumers between 15 and 35 who currently make up one third of the global population, are technologically advanced and want to try new things. They are also less brand loyal.
• Snacks Rise to the Occasion. Three square meals a day are being replaced by quick, healthy foods, resulting in a growing number of snack foods for
specific occasions.
• Good Fats, Good Carbs. Emphasis on unsaturated and natural fats and oils is resulting in rising interest in omega-3 fatty acid content, as well as the use of butter as a natural, tasty alternative to artificial margarine. Natural sugar is also growing in popularity over added sugars and artificial sweeteners.
• New Routes for Fruit. More product launches are being tracked with real fruit vegetables, as they are perceived to be healthier by consumers.
• A Fresh Look at Frozen. Established frozen foods (vegetables and seafood) are focusing on freshness in their marketing and the frozen foods segment
is witnessing new product launch activity in new categories, including soups, fruit, drinks, finger foods, sauces, pastries, and herbs.
• Private Label Powers On. Private label is still gaining market share in terms of new product launches in Europe, North America, and Australasia. Store brands are here to stay and are found in all product segments.
Other trends reported by Innova Market Insights include: new sources for protein and texture as an important driver in new food and beverage innovations.
Key Trends in Functional Foods & Beverages for 2015
According to Nutraceuticalsworld.com, foods and beverages that are naturally functional will remain the biggest trend in functional foods. That is, foods and
beverages that have natural and intrinsic health benefits (e.g., almonds).
Protein also made the top trends list for functional food and beverage trends because it’s still in the early stages in Europe and Asia with much room for growth.
Healthy snacking is also at the top of the list for functional food and beverage trends. Healthy snacks are replacing meals across the globe, especially those that connect to multiple health benefits (e.g., protein, gluten-free, natural, etc.).
HT: FoodExport.org
Be the first to post a comment.